CRM Connectors and How They Transform Your Business
“Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won’t give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it’s a much stickier–sustainable–relationship over the long haul.”
~ Bob Thompson, CustomerThink Corporation
Customers form the backbone of any organization in the present-day business world. Sales calls, representatives seeking customers’ feedback or solving their service-related issues together composes the customer relationship. With CRM integration, several tasks get automated resulting in more efficiency, less hold time, faster responses, and a better customer-vendor relationship. It is owing to the integration of CRM tools across the departments that the major burden is taken off the shoulders of customer care representatives. Hence, making customer relationship management tools a requisite in any current organization.
What are CRM Connectors?
CRM connectors are the apps connected to the CRM to expand its functionality. This is a cloud-based CRM and marketing automation platform. It provides sturdy automation and sales tools to businesses of all sizes. In other words, these connectors help small businesses to expand their horizons and the larger ones to make a mark in the competition-driven market. In the process of CRM integration, there are more than seven important integrations that take place, connector integration being one of those. Let us take a furtive glance upon these integrations and the connector integration:
- Connector Integration – This integration process connects the CRM to a variety of other applications to widen the functional expanse.
- If an organization needs these connectors for a specific set of tasks, these can be customized as per a user’s requirements.
- Some connectors are adept at transferring information from the CRM software to over a thousand different applications.
- These connectors help in the automation of repetitive tasks thereby cutting down the time consumption by manual labor as well as reduces the likely human errors otherwise.
- Connectors can be used to connect the CRM software with payment applications to support and manage the invoicing.
- Connecting to some collaborative tools can assist in project management.
- E-mail Integration – E-mails are the primary source of communication in the sales department for data sharing, pitching, etc. With e-mail and CRM integration, the user can log all the e-mails as well as access various other productivity tools without having to leave the inbox.
- With calendar integration, the user can align and prioritize the tasks, meetings, etc.
- Social media integration can turn out to be a valuable asset considering the current social media obsession of users around the world. It can help the service providers to get an insight about the audiences, the type of services they mostly engage in, etc.
- Data collection and team communication integration help in improving the coordination between various departments for collaborative working. Custom forms and surveys can help in getting acquainted with the leads and contacts.
- E-commerce integration connects the online shopping cart with the CRM which helps in understanding the customer’s or buyer’s preferences better.
- Live chat integration is a powerful way to connect with customers directly. NAVOMI’s purpose-built bots are adept at automating communication centers for omnichannel customer engagement and enhanced tuning and training methodologies.
An organization can unleash its productivity capacities with efficient CRM connectors. CRM connectors assist in triggering, filtering, and searching functions. Some of the high performing connectors by NAVOMI are:
CRM tools have incredibly changed the way businesses run today. Establishing a good vendor-to-customer relationship has always been every business’s primary goal. With efficient CRM tools and connectors, businesses have been able to understand the customers better and work more efficiently towards winning their loyalty and accelerating the company’s growth.